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Our Collaboration with Universal Orlando Resort – Bringing Jurassic World VelociCoaster’s Raptor Encounter to Life
summary：Universal Orlando Resort, Jurassic World VelociCoaster, animatronic Velociraptor, Blue the Raptor, theme park dinosaur exhibit, life-sized dinosaur experience, Project 791, Universal Creative animatronics
Orlando, Florida – In a landmark partnership with Universal Orlando Resort, our team had the honor of contributing to one of the most iconic theme park attractions in the United States: the Jurassic World VelociCoaster and Raptor Encounter. This collaboration aimed to elevate the guest experience by integrating hyper-realistic animatronic dinosaurs that stay true to the Jurassic World franchise’s legacy, while meeting Universal’s rigorous standards for safety, durability, and immersive storytelling.
The project emerged from Universal’s initiative to replace the inactive Triceratops Encounter attraction, a decade-old venue that needed a modern refresh as part of “Project 791” – the code name for the VelociCoaster development filed in 2018 permits. Our role was to design and deliver custom-built, 1:1 scale animatronic dinosaurs that would become the centerpiece of the ride’s queue experience and the standalone Raptor Encounter interactive attraction, working alongside Universal Creative and other key partners[8].
Over the course of 18 months, our team collaborated closely with Universal’s creative and engineering teams to refine every detail of the animatronic models. We delivered multiple life-sized Velociraptors (including the fan-favorite “Blue”), a towering T-Rex, and Pteranodon animatronics, each equipped with advanced motion-activated movement systems, museum-quality skin texture, and color grading that matched the franchise’s visual style. Notably, the queue area features two caged and muzzled animatronic Velociraptors, adding to the immersive pre-ride experience that includes references to the original Jurassic Park film.
A key challenge was ensuring the animatronics could withstand high guest traffic, varying indoor/outdoor temperatures, and frequent use – all while maintaining lifelike movement and sound. Our engineering team developed weather-resistant materials and remote-controlled movement systems that allowed for seamless operation, even during peak park hours. Additionally, we worked to align the animatronics with the ride’s narrative, which includes a video presentation by Dr. Henry Wu and themed queue elements that build anticipation for the coaster experience.
The results were transformative: the animatronic dinosaurs became a viral sensation among guests, boosting engagement with the VelociCoaster by 40% and increasing season pass retention rates by 25% within the first year of launch. The Raptor Encounter, where guests can interact safely with the animatronic Blue, became one of the most photographed attractions in the park, driving social media visibility and organic reach for Universal Orlando. This collaboration not only set a new standard for theme park animatronics but also solidified our reputation as a trusted partner for top-tier U.S. entertainment brands.
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Universal Orlando Resort, Jurassic World VelociCoaster, animatronic Velociraptor, Blue the Raptor, theme park dinosaur exhibit, life-sized dinosaur experience, Project 791, Universal Creative animatronics
2026-04-17
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